{"id":2067,"date":"2010-09-13T14:46:26","date_gmt":"2010-09-13T14:46:26","guid":{"rendered":"http:\/\/www.zacofalltrades.com\/?p=297"},"modified":"2017-01-09T11:49:24","modified_gmt":"2017-01-09T19:49:24","slug":"crush-it-book-review","status":"publish","type":"post","link":"https:\/\/thefearlesshustle.com\/crush-it-book-review\/","title":{"rendered":"Book Review: Crush It!"},"content":{"rendered":"

I read all the time. I am a firm believer that reading is the best way to gain knowledge without actually having real world experience. Some books I read are not fit to give a review as I should have never picked them up. Others will get a review because I think they are worth the time if you have it. Then there are books like Crush It<\/a>. These types of books are literally in a league of their own in my eyes. They should be required reading in college.<\/p>\n

Crush It is by Gary Vaynerchuk<\/a>\u00a0is a must read if you ever even thought about branching out, doing what you love, and getting paid for it. It is full of information and Gary is a no nonsense type guy. He tells it to you straight, real and realistic.<\/p>\n

\"\"<\/p>\n

Here is a blurb from amazon on the story of crush it:<\/p>\n

The Story Behind Crush it!<\/em><\/strong><\/p>\n

Everything has changed. The social media revolution has irreversibly changed the way we live our lives and conduct our business. There are billions of dollars in advertising moving online, waiting to be claimed by whoever can build the best content and communities. Despite this change, most people keep working at jobs that don\u2019t make them happy and businesses continue to ignore the major marketing and public relations benefits that can be found online.<\/p>\n

Myth #1: <\/strong>I\u2019m not passionate about something sexy or popular like wine so these lessons don\u2019t apply to me. <\/em><\/p>\n

The internet has drastically decreased the costs of building communities around niche subjects, allowing for even the most obscure subjects to draw enough eyeballs to command advertising attention. Starting a video blog about tortilla chips may seem farfetched until Doritos gives you a call and offers 40,000 a year to sponsor and advertise on your blog.<\/p>\n

Myth #2:<\/strong> My business already has a Twitter account and a Facebook page, we\u2019re set in the social media department. <\/em><\/p>\n

This is the equivalent of claiming twenty years ago that just because your business bought a TV spot and a few ads in the newspaper, you didn\u2019t need to pay attention to your advertising department. Social media isn\u2019t about joining in, it\u2019s about being involved.<\/p>\n

Myth #3:<\/strong> I\u2019m happy at my job so this book is irrelevant to me.<\/em><\/p>\n

First of all, congratulations on finding work that makes you happy! However, the lessons in this book are valuable to anyone, regardless of their employment status. Crush It<\/em> will show you how to utilize high level and platform specific social media and marketing strategies that will improve your work. It will also show you how to build a personal brand so that even if you\u2019re forced to leave your job, a situation that\u2019s especially relevant today, you\u2019ll be able to easily find employment elsewhere in a field you\u2019re passionate about.<\/p>\n

Myth #4:<\/strong> I need to quit my job to take advantage of this book\u2019s entrepreneurial lessons. <\/em><\/p>\n

While the entrepreneurial strategies in this book do take time, it\u2019s completely reasonable to start the effort as an after-work project to build up until you\u2019re able to replace your current income with the income from your online presence. While you may have to fall behind on the current season of Lost or let your Madden 2010 game suffer, because you\u2019ll be doing something you love you won\u2019t mind putting in the extra effort.<\/p>\n

In Crush It<\/em>, Gary Vaynerchuk shows how anyone can build a career around what they\u2019re passionate about. He also delivers both high-level and platform specific strategy and analysis, allowing you to take advantage of the current business environment while preparing you to succeed as it changes and evolves.<\/p>\n

This book isn\u2019t interested in making unrealistic promises while glossing over the work involved. Making a living by building content around your passion isn\u2019t simple and it doesn\u2019t happen overnight. What it is, however, is fulfilling and in most cases just as profitable, if not more so, than your previous job.<\/p>\n

Furthermore, a business can\u2019t just pay lip service to social media and expect it to return results. The transparency and accountability inherent in its structure necessitates a comprehensive and dedicated strategy in order to reap its tremendous benefits.<\/p>\n

By combining practical analysis and strategy with the same passion and humor that\u2019s made Gary one of the most in demand keynote speakers in the U.S. as well as network television\u2019s go to wine expert, Crush It<\/em> is essential reading for anyone who wants to understand and harness the future of business and work.<\/p>\n

Learn: <\/strong>Why social media has evened the playing field, destroying the \u201cgate-keepers\u201d who had previously dictated the distribution of content.<\/p>\n

Learn:<\/strong> How to beat unemployment and create wealth-building opportunities by building and maintaining a personal brand.<\/p>\n

Learn:<\/strong> Why storytelling is the most important business concept in the current marketplace.<\/p>\n

Learn:<\/strong> How you can build an online business around your passion without quitting your day job.<\/p>\n

Learn:<\/strong> Why Twitter and Facebook are just tools and not a social media strategy.<\/p>\n

Learn:<\/strong> How to take advantage of the half-billion dollars in advertising that are moving to the internet.<\/p>\n

Learn:<\/strong> Why transparency and being true to yourself are now winning marketing formulas.<\/p>\n

Learn:<\/strong> How to build and maintain an online community around your passion and brand.<\/p>\n

Learn:<\/strong> Strategies for turning attention into money.<\/p>\n

Learn:<\/strong> Why the legacy element of the internet era is so underrated.<\/p>\n

I cannot recommend this book enough. I have already read it 3 times, and borrowed it out to numerous people to read. This book shows you that it is possible to live your dreams, you just have to hustle.<\/p>\n","protected":false},"excerpt":{"rendered":"

I read all the time. I am a firm believer that reading is the best way to gain knowledge without actually having real world experience. Some books I read are not fit to give a review as I should have never picked them up. 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I must say I was a tad bit disappointed in the book. I have heard people just rave about this book and his program. I love personal finance books and thought this one would be a great\u2026","rel":"","context":"In "Books"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":207,"url":"https:\/\/thefearlesshustle.com\/the-4-hour-work-week-book-review\/","url_meta":{"origin":2067,"position":1},"title":"4 Hour Work Week Book Review","date":"November 20, 2009","format":false,"excerpt":"I am always reading something. Books are a great resource to pick up new tips and tricks for your life whether it is motivation, business, relationships - anything. I have learned more in my life from reading good books than I have in all of my own formal education. 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This site isn't a site for me to plaster you with ads of some random product because it will make me a buck. That isn't how I roll. I focus on quality content, giving you information that will help you toward living\u2026","rel":"","context":"In "Fitness"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2075,"url":"https:\/\/thefearlesshustle.com\/be-an-underachiever\/","url_meta":{"origin":2067,"position":4},"title":"Be An Underachiever","date":"July 14, 2011","format":false,"excerpt":"Yes - your read that right. This post is how to be an underachiever. And I know what you are thinking: Why should I be an underachiever? Simple: Are you really an overachiever? Think about this for a second. 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